Colgate Palmolive is a global consumer goods company, with more than 200 years of history and a global presence. In Peru, it has been a leader in the categories of oral, personal and home care for more than 28 years.
The challenge for Colgate Peru was to integrate the data and make it scalable to the different actors within the organization for better decision making. This company wanted to be more efficient in the analysis of information, to accelerate its digital strategy and capitalize on opportunities.
By implementing Teamcore, Colgate seeks to meet its sales objectives and build added value based on:
1. Information: The company receives daily the measurement of 100% of its portfolio, in all the commercial premises where it is present.
2. Analysis: The Teamcore platform applies artificial intelligence to capitalize on the opportunities they find.
3. Prioritization: With Teamcore, Colgate Peru manages activities proactively and in advance, to be more efficient and capitalize on them.
The company also highlights that with Teamcore it has the necessary knowledge to react faster to the needs of the market. For example, they have the complete data on the sale of each SKU and at the same time, the details of a specific promotion, at a specific point of sale. With this strategic information they create action plans that they share with their business partners, in different collaborative meetings.